Entertainment: navigating legal challenges and opportunities in India compared to EU regulations.

Abstract

This article analyses AI’s legal, ethical, and commercial challenges in India’s entertainment industry, comparing its fragmented framework (e.g. Copyright Act 1957, DPDP Act 2023) with the EU’s AI Act and GDPR. It demonstrates how AI can diminish legal inequalities by providing affordable IP protection and dispute resolution, empowering marginalised creators. Addressing ethical concerns like deepfakes and bias, particularly in India’s diverse context, the article proposes amendments, sui generis protections, and ethical guidelines to ensure equitable AI use. Policy recommendations balance innovation and creator rights, fostering fair commercial law frameworks through international cooperation.