Can generative AI motivate management students? The role of perceived value and information literacy

Abstract

Generative Artificial Intelligence (GenAI) is a disruptive technology that has started to be used among students in management education. However, the question is whether the utilisation of GenAI in educational settings stimulates students to engage in learning activities and broaden their knowledge base. Hence, this study investigates student motivation and perception of using GenAI (ChatGPT) technology in management education. A random sampling technique was employed to survey 478 students from various educational institutions in the southern region of India. The outcomes revealed that GenAI presents both prospects and hurdles in the domain of management education. The disruptive nature of this technology brings forth numerous opportunities for acquiring knowledge and augmenting one's cognitive capacity. Nonetheless, a cautious and accountable approach is imperative for the successful integration of GenAI into the of management education. Consequently, this study provides pragmatic implications for students, educators, and educational institutions. The effectiveness of GenAI in practical settings can be heightened by arranging interactive training sessions led by AI experts, devising easily accessible online educational modules, embedding AI proficiencies into educators through collaborative endeavors or specialized training programs, and establishing systematic assessment protocols to ensure continual improvement.